IFA 100 Years

From the initial idea to the final product design, we developed a tailor-made concept for IFA 2024. The focus was on innovative designs that not only captivate aesthetically but also embody the spirit of the world’s largest consumer electronics trade show. Our interdisciplinary team of designers and product developers worked closely with IFA to create a unique visual identity.

Sample Process – Quality Through Prototyping

Before final production, extensive testing and prototype creation were conducted. In an intensive sample process, we iteratively optimized the designs to ensure every detail meets the highest standards. This resulted in a product line that combines functionality and premium quality.

Production – Diversity That Excites

Our extensive product range includes over 20 uniquely designed merchandise items. From stylish accessories to ready-to-wear pieces, every product was developed with meticulous attention to detail. We balanced current trends with a commitment to creating sustainable and durable products.

Content Production

Our creative team produced photo and video content to bring the whole campaign visually to life.

From conceptual to product pictures, ISZHAI provided the right content for every channel: below-the-line campaign, online shop or activation space at the fair.

Activation Space – Creating Experiences

As part of IFA 2024, we planned and implemented innovative activation spaces. With a clear focus on interactive experiences, we created an environment that delighted visitors and strengthened the IFA brand message. Creative content generation was a key component of this process.