GATE194 x PUMA Mostro Perf Campaign
Conceptualised and brought to life for our partners, one of Berlin’s finest fashion boutiques.
- Brand
- Marketing and Content
Promotion Through Creative Content
For the PUMA Mostro release at GATE, ISZHAI produced a campaign (photo and video content) in the landscape of northern Germany.
The story captures the silhouette’s attitude through a young group of friends, who set out for a roadtrip out of the city and on to the beach.
Activation Through Community Exchange
Additionally, ISZHAI produced an exclusive community dinner to celebrate the release in a convivial atmosphere. Culinary highlights were provided by the team from Verde Berlin, while the musical accompaniment was provided by Selekt Berlin.
Both, campaign and activation, reflected the creative connection between fashion, enjoyment, and community, making the launch of the Puma Mostro Perf an unforgettable experience.
Our Strong Partnership with GATE194
Gate194 is one of Germany’s leading high-end contemporary fashion boutiques, based in Berlin and serving a global clientele.
Due to our partnership with the store, we have access to clothing from designer labels like Comme des Garçons and Vetements, and can use it to outfit artists for projects such as performances, photo shoots, or music videos.
Also, the boutique’s location has a multi-purpose usability for events such as pop-ups, intimate concerts, or dinners as shown in the case above.
