GATE x CUPRA 5 Years Ann.
To mark its 5th anniversary, GATE194 partnered with automotive innovator CUPRA to launch the dark “Made for on-the-street activities” capsule collection. ISZHAI proudly realized the idea and lead the activation through an exclusive Friends-and-Family Dinner.
- Brand
- Production
- Marketing and Content
- Creative Consulting
Crafted for the Community: Pushing Boundaries, Embracing Freedom
This collection reflects Gate194’s signature design language, pushing the boundaries of urban style while embracing the freedom of expression.
With standout garments like distressed denim sets, oversized hoodies, and balaclava-inspired details, the collection is designed for those who defy convention.
Gate194 priced this collection near production cost. The intention was to offer something meaningful to the community—making high-quality, unique fashion pieces available at a reasonable price while acknowledging the support that has fueled the brand’s growth.
Collaborative Creativity — Visuals matching the Capsule's Energy
Our creative team produced photo and video content to bring the whole campaign to life visually. Of course this was realized with friends of the store.
From conceptual to product pictures, ISZHAI provided the right content for every situation: below-the-line campaign, online shop or for the dinner activation at the CUPRA City Garage.
Activation Dinner – Connecting Through Experiences
To celebrate the collection, ISZHAI planned and executed a special friends-and-family dinner. One , made for those which have been there since the beginning and made it what it is today.
