Franzaforta Debut Collection
Founded by Ćelo & Abdï, the Frankfurt-based brand combines authentic street style with high-quality pieces for a glamorous appearance in every situation. From idea to the finished product in the customer’s hands, we completely set up the lifestyle brand rooting in music.
- Brand
- 360° Merchandise Package
The Idea Needs A Language - The Franzaforta Branding
In the beginning there was the idea. In fact already in 2011, the hip-hop duo released their track ‘Franzaforta’ on Youtube.
More than a decade later, the label approached us to bring the statement to life. We were very excited and came up with a visual identity for the creation of a Franza Forta brand which since then, spread its word across the nation.
From Frankfurt to the World - Producing A Collection With Identity
Those who know the streets of Frankfurt have certainly seen one piece that stands out in typical street fashion: the track suit. So it made sense that the highlight piece from the first collection would be a custom developed tracksuit that sets you apart.
For those who prefer to represent the brand in a simpler way, we made sure to produce essentials like Tee’s and a limited Sweater (only available in a promo set).
A New Online Experience
Bringing a project like this to life naturally requires a sales channel. For Franza Forta we set up the online shop from the ground up for contemporary online shopping experience. A wide range of payment methods and integration with our fullfilment system were implemented for seamless fulfillment.
See the website and shop the collection at www.franzaforta.de
Seamless Fullfilment For All Customers
In order to have the artists team work on what they do best, ISZHAI takes care of any topic around the sale and bringing the product to the end consumer. Apart from the online experience, all storage and fullfilment of orders goes through our hands.
And if for some reason any customer needs further assistance our very human service team ensures quick solutions.
Selected individuals received their Franzaforta surprise in limited custom packaging.
